The 12-Week Foundation Program

Build structure. Build consistency. Build habits that last.

This is a 12-week structured fitness program designed to help you establish sustainable habits, momentum, and direction — without extreme diets, gimmicks, or unrealistic promises.

This is not a challenge.

It’s a starting point for people who want to train with structure and intention, and who understand that real progress takes time.

Who this program is for

This program is ideal if you:

• Want a clear structure to follow for the next 12 weeks

• Are tired of conflicting fitness advice

• Want to build consistency and discipline

• Prefer a guided program over guesswork

• Are not yet ready for 1-on-1 coaching, but want a solid foundation

Who this program is NOT for

This program is not for you if:

• You’re looking for a quick fix or “transformation” promise

• You expect personalised daily coaching or check-ins

• You are unwilling to train consistently or follow guidance

• You believe change happens in 30 or 90 days

Being clear here protects both of us — and that matters.

What’s included

• A structured 12-week training plan

• Nutrition guidance and principles aligned with sustainable progress

• Access to the Isaac Fitness Coach app

• Weekly structure and progression guidance

• Clear expectations and boundaries

This program gives you direction and structure, not hand-holding.

What’s not included

To be fully transparent:

• This is not 1-on-1 coaching

• There are no personalised check-ins

• No custom programme changes

• No daily messaging support

If you’re looking for personalised coaching and accountability, my flagship 1-on-1 coaching may be a better fit.

How it works

1️⃣ Sign up

Complete your purchase and receive onboarding instructions.

2️⃣ Get access

You’ll be invited to the Kahunas app and guided through the setup process.

3️⃣ Follow the structure

Train consistently, apply the nutrition principles, and build momentum over 12 weeks.

The goal of this program

The goal is not to “finish” in 12 weeks.

The goal is to:

• Establish routines

• Build confidence in the process

• Create habits that continue beyond the program

Many clients choose to transition into ongoing coaching after completing the Foundation — but there is no pressure or obligation.

Important note

Results are individual and depend on consistency, effort, and adherence.

This program provides structure — you provide the work.

Price:

R1,399 once-off

Duration: 12 weeks

Delivery: Online via Isaac Fitness Coach app.